The fries will come with either house-made buttermilk ranch dressing or the chain’s renowned Wich Sauce. The cost of the fries will vary depending on the area, but the franchisor suggests charging $2.50 for a regular and $4 for a large.
Sinelli said in a statement that other major sandwich businesses, including Subway, Jimmy John’s Gourmet Sandwiches, and Jersey Mike’s Subs, do not serve fries, adding that the chain enjoys deviating from tradition and is committed to enhancing the customer experience.
What ingredients are in fry sauce?
Is there anything that resembles the state of Utah more than a murky mashup of ketchup and mayo? Unexpectedly, no. According to Kasey Christensen, chief operating officer of Arctic Circle Restaurants, the fast food company where fry sauce was created, consumers who adore it as a beloved staple of Western American comfort cuisine view it as much more than just a condiment.
If you haven’t tried what Christensen refers to as the “ultimate” dipping sauce, fry sauce is really just ketchup and mayonnaise mixed together in equal amounts. Fry sauce stands out for its simplicity despite having the same appearance as the “yum yum” sauce found in Japanese steakhouses. The Thousand Island sauce, which has a mayonnaise base and a sour flavor created by Tabasco, Worcestershire sauce, or chili spices, and is accentuated with a variety of minced pickles, onions, olives, and bell peppers, may be mistaken by some for fry sauce. But unlike Thousand Island, which is thick and packed with ingredients, fry sauce maintains it light thanks to its smooth smoothness and seldom use of minced additives.
Fry sauce was created in 1940 and has since been customized by a variety of people, incorporating influences from all around the world. It may soon experience a surge in popularity comparable to that of Sriracha.
According to Christensen, the tangy-savory-creamy mixture has a long history that dates back to the 1940s and a chef by the name of Don Carlos Edwards.
Similar to the prevalence of mobile eating today, Edwards began his career in Salt Lake City operating a food cart, delivering hamburgers, fries, and cold drinks to throngs of people who would queue up for his menu. Although Edwards was well-liked at fairs and rodeos all throughout the state, his goal had always been to own a physical business and have a long-term presence in Salt Lake City. When he opened Don Carlos’ Barbecue, that dream came true.
One day, Edwards blended his famous white sauce, which is made with mayonnaise, with ketchup in the back of his restaurant and began pestering regular customers and close friends to test it. According to Christensen, Edwards demonstrated fry sauce to almost everyone who would watch. “Once upon a time, that pink sauce was even spread on our hamburgers. Years later, we reversed the practice and encouraged consumers to save the fry sauce for their fries instead of putting it on their sandwiches.”
In the early 1950s, Edwards finally transformed his barbecue restaurant into the first Arctic Circle sites. Fry sauce is still the pride and pleasure of Arctic Circle after more than 65 years, and it has expanded throughout most of the West Coast and Northwest.
That does not imply, however, that Don Carlos Edwards was the only inventive person to make a sauce with a ketchup and mayonnaise foundation. Fry sauce, devised by none other than a Nobel Prize winner, not only left its stamp on the American West but also has an odd second life as salsa golf in Argentina. Before the similar thousand island dressing appeared in a New Orleans cookbook in 1900, the condiment quickly spread over Central America, eastern Europe, the Balkan nations, and a few countries in the Middle East.
Salsa golf was developed around the middle of the 20th century, making it the first instance of the mixture in South America before making appearances elsewhere. In contrast, Edwards didn’t thought to produce his fried sauce until the 1940s.
Argentine biochemist and physician Luis Federico Leloir is said to have discovered his version of fry sauce while on vacation in eastern Argentina. Leloir is most known for finding the metabolic capabilities of sugar nucleotides, for which he won the Nobel Prize in Chemistry in 1970. In Los Sabores de la Patria by Vctor Ducrot, it is stated that Leloir made the decision to forego the traditional mayonnaise when he was vacationing in Mar del Plata with friends and coworkers. The chemist couldn’t help himself and asked his waiter to bring him a variety of unusual ingredients from the kitchen, including vinegar, lemon, mustard, sugar, and ketchup. Soon, “salsa golf,” named after the restaurant at the golf resort where they had dinner, had been invented.
Soon after, salsa rosada appeared in Colombia and spread to deli meats, chips, fries, and hamburgers (even Goya would pick it up as one of its products). It is frequently used as the dressing for ensaladade repollo, Costa Rica’s version of coleslaw. Additionally, mayoktchup is frequently referred to as the island’s official condiment in Puerto Rico. Likewise, fry sauce has spread across Europe. Fry sauce, for instance, was also influenced by fast food culture and is commonly served with bratwurst or currywurst in Germany. This meal is called pommes rot-weiss, according to Pedro Leao in his book Keys to Understand German Business Culture. In Icelandic culture, fry sauce is one thing, but koktelissa—or Marie Rose sauce—is something quite else.
Christensen is unaware of Don Carlos Edwards’ ancestry or family background, but he insists that Edwards was born and reared in Salt Lake City and that neither Brazilian nor salsa golf culture had any impact on Edwards. That doesn’t mean he is unaware of alternative theories about fry sauce or other attempts to stake a claim to what he claims is Arctic Circle’s unique claim to fame.
A laundry list of ingredients
Christensen claimed to have never heard of salsa golf, but he frequently encounters what he claims to be fried sauce that has been given a different name or additional ingredients. “Most people who stopped by the booth commented, “Oh, that’s Raising Cane sauce, I recognize that sauce,” while I was recently in Dallas, Texas, talking to some people about Arctic Circle products, including our fry sauce. However, that sauce is entirely distinct from fried sauce “He claims that the primary differential is the fiery kick in Raising Cane sauce.
What then is included in Arctic Circle’s version? “We’ve never made pickle juice in ours, to start with. not ever, “He claims. Christensen claims that aside from that, there are few hard and fast rules when it comes to fry sauce.
There is no secret about the fact that we adhere quite closely to the recipe’s very foundation, which calls for an equal mixture of ketchup and mayonnaise, he explains. “We don’t use pickle juice here, and there is a specific ratio of salts to spices. In addition, there are numerous varieties of fry sauce available today that weren’t available in the past.”
While many other recipes call for components like spicy sauce, vinegar, Worcestershire sauce, black pepper, sugar, and other spices and flavorings, Christensen carefully chose his wording while describing Arctic Circle’s version.
Even corporate chains must participate in the fry sauce trend in Utah and the other Western States, according to Christensen, if they want to compete. In addition to the upmarket Denver-based burger business Smashburger, which was formed about ten years ago and is renowned internationally for its smashing technique when it comes to their hamburger patties, he identifies corporate behemoths McDonald’s and Five Guys as participants in the fry sauce game.
With an emphasis on strong geocoded preferences that we can incorporate into our products, he says, “As a brand, we attempt to localize our menu.” “Fry sauce is one of the unique features of our restaurants in Salt Lake City that makes them stand out to people looking for a burger and fry establishment in Utah. We’ve capitalized on the popularity of fry sauce, which is widespread here.”
However, Smashburger deviates from industry norms and offers a fry sauce that is a combination of the chain’s ranch dressing and ketchup. According to Ryan, Smashburger customers like the change of pace when ranch complements the creamy component of fry sauce.
We do have the traditional combination of ketchup and something creamier, but our mayo is especially eggy and powerful, so the two together were a little too much for him. “On the basis that ranch dressing is essentially mayo that has some herbs added, we gave it a try. Why not come up with a creative way to use this idea of fried sauce?”
Ryan isn’t coy about specific components, but Arctic Circle hasn’t shared the complete fry sauce recipe, in large part because they want to uphold the tradition that Edwards established so many years ago, according to Christensen. They also strive to distinguish themselves from rivals and imitations. We’re convinced in our history and knowledge here that Arctic Circle was the genesis of fry sauce before it ever got popular anywhere else. “Some other chains and restaurateurs claim as well that they created fry sauce.
In the near future
Fry sauce is still a staple at Arctic Circle 70 years after it was first introduced, and Christensen claims that it isn’t just a passing fad. In reality, he claims that the chain’s dining rooms consume close to 50,000 gallons of the sauce annually, with self-service pumps consuming two gallons on average per day.
That doesn’t even take into account the drive-thru or the 16-ounce bottles that are sold in stores, he claims. Within the past ten years, Arctic Circle started selling bottles of its renowned fry sauce at retail locations. According to Christensen, a portion of the proceeds from each bottle sold goes to Arctic Cares, an internal foundation supporting suppliers, staff members, franchisees, and distributors in need.
Even outside of the Utah market, Arctic Circle faces opposition in the bottled fry sauce business. Since its introduction to major shops like Walmart, Target, the western grocery giant Winco Foods, and Albertsons in 1991, Some Dude’s Fry Sauce has gained popularity. Stephen’s Gourmet, the same company that gained notoriety in the hot cocoa industry, is one of the most recent entrants into the market for fry sauce dominance. It is widely regarded for the consistency of its blend and content and is offered in all Associate Food supermarkets in Utah.
No bottles available for you? Christensen did provide advice for people eager to purchase a bottle of Utah’s finest wine. Arctic Circle answers written inquiries from clients and followers outside of their actual market.
Ryan thinks Nashville hot chicken right now is an excellent illustration of how regional cuisine is becoming more and more popular in the food market. The fry sauce craze in Utah is another.
Fry sauce was quickly added to the menu at each of the six Salt Lake City stores once Ryan and Smashburger entered the city’s market in 2009. Later on, restaurants in Boise and St. George, Utah, followed suit and added fry sauce to their menus. According to Ryan, it has also briefly appeared at Smashburgers in Nevada. Even while he has observed fry sauce being offered in independent burger shops in Minneapolis, Chicago, and even Denver, he is unclear if the practice will spread to other cities. He feels that his consumers outside of Salt Lake City should be upsold fried sauce.
In the 1950s, Utah residents would queue up outside Arctic Circle to view cutting-edge equipment that created soft-serve ice cream for only 15 cents each cone (it currently costs just 89 cents, in case you were wondering). But one enduring holdover from that time is fry sauce, which will continue to be a mainstay in the West for years to come.
I think part of why fry sauce is so ingrained in this place is because we started here so long ago; after all, Utahns tend to stick around Utah, he claimed. These elements—heritage, nostalgia, and the fact that we never departed from the original recipe—could be the reasons why fry sauce has come to be a mainstay for our business and for our clients across the state and the nation.
So the real query is: when can we anticipate burger establishments outside of the West serving fried sauce? Will people in America ever dunk their fries in this seductively pink sauce outside of the west coast? “It’s more of a specialty item than a “must have,” in my opinion. And throughout time, numerous skills have advanced and turned into a need in kitchens, “Ryan claims. “Fry sauce has been long overdue, but we’ll simply have to wait and see with this one.”
How are the fries made at Which Wich?
Would you like fries with that? is a question that Which Wich, based in Dallas, has started asking its patrons.
French fries were originally allegedly sold by Which Wich, a well-known sandwich chain. It is evident from a quick glance at the menus at sandwich joints like Subway, Jimmy John’s, Jersey Mike’s Subs, Potbelly, and Schlotzsky’s that these businesses do fact serve potato chips rather than fries.
There is a straightforward explanation: Fries need a fryer. And for franchises, which depend on repeatable business procedures, even just one new piece of equipment might mean big changes.
Fries from Which Wich are prepared in a countertop fryer. They come salted, and you may add homemade ranch dressing or “Wich Sauce,” which is aioli-like, on the side.
There are 400 Which Wich locations in the United States and 30 more abroad. Customers at a store in the Middle East served as inspiration for the fries, according to Which Wich President Cherry Hearn “We learned that they don’t consume a lot of potato chips, which was our usual practice. They genuinely desired fries, “she claims. Hearn claims that after testing the new item, French fries “vastly out-sold chips” in the Middle East.
Due to the fierce competition in the sandwich sector, several businesses now provide sandwich delivery services in an effort to remain competitive. By adding new menu items, like as the new milkshake line it released earlier in 2019 and this new French fry campaign, Which Wich tries to stand out from the competition.
Hala Habal, chief communications officer, states, “We’re continuously looking for the things that can differentiate us from the other companies out there.”
All Which Wich locations around the country, including those in North Texas, sell the fries. Stores in North Carolina won’t be selling fries just yet; they’re attempting to obtain the necessary licenses so they can add fryers to their establishments.