Silk, the iconic plant-based beverage brand, earned a name for itself in 1978 when it introduced soymilk to mainstream stores. Its product line has now grown to include other plant-based beverages such as cashewmilk, coconutmilk, and, most notably, almondmilk, which is now the brand’s most popular product.
Silk is owned by Danone North America, a Danone SA subsidiary that was previously known as DanoneWave following Danone’s acquisition of WhiteWave in 2017.
While overall sales of soymilkthe product that made Silk famousdropped -7.9% in the year ending August 25, 2018 (according to Nielsen ), it’s only natural that the company’s next product would be oatmilk, which Pinterest revealed as the year’s hottest new favorite dairy replacement. The online vision board website recorded an 186 percent increase in oatmilk searches year over year.
“Nut milk is out, but oatmilk is storming in,” according to a report by online grocery merchant FreshDirect.
“Oatmilk is more sustainable and less water intensive than other non-dairy milks, as well as more abundant and affordable, which will help retain high-quality products at reduced rates,” according to the paper. “In 2019, oatmilk will continue to evolve into new dairy-alternative goods including oat-based yogurts and cheeses,” says the report.
“Consumer preferences are continuously developing, and Silk is responsive to that,” Nikita McKinney, senior brand manager for Silk, told FoodNavigator-USA. “We’re happy to offer great-tasting dairy-free goods in a variety of formats.”
The rise of oatmilk
In the 52 weeks ending August 25, 2018, Nielsen showed strong growth for oatmilk. It came in second position with a 32.5 percent growth year over year, behind plant-based mixes (+45.4%), and ahead of almondmilk (+11.5%) and coconutmilk (+1%).
While oatmilk has a sizable share of the plant-based milk market in some European markets, many consumers in the United States are unfamiliar with it, thanks to a flurry of recent launches from Oatly, Planet Oat, Elmhurst, Thrive Market, Pacific Foods, Happy Planet, and Quaker, as well as thicker products like Hlsa’s ‘oatgurt.’
Who is the creator of the Silk brand?
Danone (2017present) Danone (2017present) Danone (2017present) Danone Danone purchased WhiteWave Foods in 2016 and now owns U.S. Silk, an American brand of dairy-alternative products (including soy milk, soy yogurt, almond milk, almond yogurt, cashew milk, coconut milk, oat milk, and other dairy-alternative products).
What is the origin of the Silk company?
Silk’s humble roots may be traced all the way back to Boulder, Colorado, where our founder began experimenting with soy’s potential. We moved from fringe to the refrigerators of tens of thousands of Silk aficionados.
Where does Silk milk come from?
WhiteWave Foods, the maker of Silk soy milk and other beverage products, has received LEED certification for its Dallas manufacturing site from the US Green Building Council.
Who was the first to discover almond milk?
The origins of almond milk The first references to almonds and almond milk are in a Baghdadi recipe book from the 13th century, as well as a 14th-century Egyptian cuisine book that describes extensive use of almonds and almond milk. Almond milk was first mentioned in English literature in 1390, thus England wasn’t far behind.
Who is the owner of Almond Breeze?
Almond Breeze is owned by Blue Diamond Growers (an almond growers’ cooperative), and is best known for its almondmilk, which is currently available in over 100 countries from Mexico to Thailand. It has lately expanded into other plant-based goods such as yogurts and creamers.
According to Blue Diamond, which recently expanded a production line for Almond Breeze almondmilk at its facility in Turlock, California, which more than doubled its production volume, the Almond Breeze brand – the co-“most op’s profitable product” – generated more than $800 million in annual retail sales in the year to August 28, 2020.
Senior brand manager Micah Keith told FoodNavigator-USA that the brand has seen growth across the board in the US (retail sales rose 17 percent in the 52 weeks to Dec 27, according to IRI MULO data), with particularly strong sales in shelf-stable products during the pandemic, which have not traditionally been a big part of the US market.
“The first month the pandemic hit, our shelf stable business doubled, and it’s been solid double-digit growth ever since.”
A ‘tremendous year’
While some of this recent growth is due to an industry-wide increase in packaged food sales as food consumption migrated to the home during the pandemic, Almond Breeze has also gained new customers, therefore Keith believes the company will continue to expand in 2021, albeit not to the same levels as in 2020.
“2020 was a fantastic year. People were trying Almond Breeze in greater numbers, so we gained new customers as well as seeing existing clients spend more. Year over year, sales of the family size vanilla almondmilk climbed by 82 percent “This is the year.”
Almond Breeze usage occasions, protein levels, and micronutrient fortification
According to Keith, there is room in the market for multiple items because the pie is growing. Almondmilk, on the other hand, is well positioned to grow due to its adaptability, enticing flavor, and lower calorie positioning.
While oatmilk is most closely associated with coffee, having gained traction in coffee shops before reaching mainstream retail in the United States, almondmilk users frequently cite a wide range of key usage occasions, including cereals, smoothies, and as a standalone beverage, as well as hot drinks, according to Keith.
Almondmilk (1 g) has less protein than dairy milk (8 g) and most other plant-based milks except coconutmilk (Almond Breeze has 1 g protein/240ml serving, vs 3 g for Oatly oatmilk, 8 g for Ripple peamilk, 8 g for Silk soymilk, 1 g for Rice Dream ricemilk, and 0 g for So Delicious coconutmilk); however, according to Keith, attitudes and usage survey data suggest that
“According to our data, customers aren’t relying on their beverages as their primary source of protein throughout the day. Consumers who are very concerned with the amount of protein in their beverages are not our target market.”
While Almond Breeze does not add extra protein to its products in the United States (it does have some new protein fortified offerings for other markets such as South Korea and Australia), it does fortify its products in the United States with key micronutrients that consumers seek in a pantry staple, such as calcium and vitamins D, A, and E.
Almondmilk is lower in calories than other plant-based milks
In terms of calories, almondmilk is lower in calories than other plant-based milks (60 calories per 240 ml serving vs. 120 calories for Oatly oatmilk, 90-100 calories for Ripple peamilk, 110 calories for Silk soymilk, and 70 calories for So Delicious ricemilk) and has an appealing flavor profile, according to Keith.
In terms of new goods, he added that Almond Breeze almondmilk blended with real bananas (introduced in early 2019) has been a big hit, with sales increasing 52 percent year over year in 2020.
“We don’t use banana flavor; instead, we add real banana puree to unsweetened almondmilk, and it’s become almost cult-like.”
“We released a horchata in the Southwest, and it was maybe not quite mainstream enough,” he added. “But we’re always looking at new categories, and new functional, flavor, or textural advances.”
*SPINS data, natural enhanced and conventional channels, 52 weeks to January 24, 2021
Is Silk milk a trustworthy brand?
“This almond milk may be found in almost every shop. The list of ingredients may appear odd at first, but it’s basically simply almonds, water, vitamins and minerals (for fortification and freshness), and a gum for texture “Haber Brondo expresses his opinion. “In terms of nutrition, the unsweetened varieties have no sugar and are high in calcium and vitamins D and E.” Silk also makes a “Less Sugar” version with only 3 grams of sugar added, compared to 7 grams in the original flavor and none in the unsweetened version.
Is Nestle the owner of Silk?
In some circumstances, though, corporate ownership taints the organization’s values. Take Dean Foods’ multibillion-dollar dairy conglomerate, which owns Silk, a soy milk brand. Silk secretly altered its organic soy milk formula to one that used conventional soybeans in 2009, with no notice to customers other than the removal of the “certified organic” tag from the box. Then there’s Tom’s of Maine, which has gradually begun to incorporate aluminum and titanium dioxide into its natural toothpastes and deodorants.